NMEA® MEMBER BENEFITS
The National Marine Electronics Association (NMEA®) offers its members an extensive list of benefits, including professional development and certification, standards development, lobbying, national marketing and branding campaigns designed to drive traffic to dealers, manufacturers, and other members, and many more. A number of benefits are new, having been offered just in the past 24 months. We invite members and prospective members to read the list below. Any questions on NMEA member benefits should be directed to the NMEA® national office at (410) 975-9425, or you may email Bruce Angus (Interim Executive Director) at email@example.com or Cindy Love (Office Manager) at firstname.lastname@example.org.
NMEA® LIST OF MEMBER BENEFITS:
•Professional Development and Certification
•Master Dealer Program
•Marine Electronics Journal, official magazine of the NMEA.
•NMEA® International Marine Electronics Conference & Expo
•Lobbying at Federal and State Levels
•Discounts from the NMEA and from Manufacturers
•National Marketing and Branding Campaigns
1) Professional Development and Certification
The National Marine Electronics Association® is your key to professional development and certification that shows the boating public you have the training and knowledge to do the job right. The NMEA® provides the following courses in dozens of locations in the U.S. and Canada throughout the year:
• NEW Basic Marine Electronics Installer (*completely updated in 2012)
• Advanced Marine Electronics Installer
• NMEA 2000® Networking
2) Master Dealer Program
New in 2011 is the Master Dealer Program, which raises the bar for the professionalism of NMEA® dealers. The program provides assurance to boaters that, when they do business with a Master Dealer, they have a highly trained professional working to keep their electronics operating at top performance.
3) Marine Electronics Journal, official magazine of the NMEA®
Written for technical dealers and the trade, the Marine Electronics Journal is the official magazine of the NMEA®. It is unique in the world in its thorough coverage of new marine electronics products and technology development. As a member of the NMEA®, you receive the magazine at no charge. Depending on your membership category, your company may receive up to 12 copies, sent directly to employees. MEJ is published bi-monthly including the special annual, Buyers Guide, which is sent in quantity to NMEA® dealers, who give it to their best customers and prospects.
4) NMEA® International Marine Electronics Conference & Expo
At the annual NMEA® International Marine Electronics Conference & Expo, numerous courses, manufacturers’ workshops and new-product introductions are offered to participating NMEA members. The NMEA®’s premier annual event also includes seminars covering a variety of business-development topics, such as:
• Business management
• Marketing and branding
• NMEA 2000® networking
• Building effective teams
• Buying and selling small businesses
5) Standards Development
The NMEA® is the world’s leading developer of standards that allow communication between marine electronics devices, ease of networking, and an exciting, safe, experience for the boating public. As a member of the NMEA® you are identified with the leader. NMEA® member dealers with NMEA® training and certifications are considered the experts in high-quality, reliable installations of marine electronics incorporating NMEA® standards. These standards include the following:
• NMEA 2000® Standard
• NMEA 0183 Standard
• Installation Standards
6) Lobbying at Federal and State Levels
The NMEA® monitors and lobbies on key issues and legislation that affect our industry and our businesses. Recent examples include joining forces with RTCM to denounce the closing and ultimate dismantling of the of LORAN towers. This effort was directed at Homeland Security. More recently the NMEA® was asked to help the USCG in making boaters and the industry in general aware of the safety problem created when VHF/DSC enabled radios are not properly connected to a GPS receiver. The other part of that problem is that many boaters have not registered their MMSI number that provides the USCG with key information. The NMEA® and its member companies are addressing these important safety issues through outreach to the boating public.
7) Discounts from the NMEA® and from Manufacturers
NMEA® members receive discounts of 10% to 20%, compared with the price paid by nonmembers who purchase the same product or service from the NMEA. For many members, the discounts can easily be worth more than the cost of membership. In addition, participating manufacturers offer a discount for orders for marine electronics placed at the NMEA® International Marine Electronics Conference & Expo. The NMEA® offers member discounts on:
• Training and certification
• NMEA® International Marine Electronics Conference & Expo
• Conference exhibit space and registration
NMEA® members are also eligible for discounted rates for the following:
•Registration fees for the NMEA® International Marine Electronics Conference & Expo
•Advertising in the Marine Electronics Journal
8) National Marketing and Branding Campaigns
NMEA® members receive national marketing and branding through the Marine Electronics Journal, official magazine of the NMEA®, and through www.nmea.org and www.marineelectornicsjournal.com, the latter of which provides the most accurate, comprehensive guide for boaters on the web. These two sites average more than 25,000 unique visitors each month. Nmea.org enjoys a page-1 ranking on Google when the keywords "marine electronics” are entered.
In addition, the NMEA® conducts a special advertising program on behalf of all NMEA members in the following boating publications: SpinSheet, Sport Fishing, Sailing World, Southern Boating, Professional Mariner, Yachting, Boating Industry Canada, Dockside, Cruising World, Boating, Prop Talk, Motor Boating, Fly Fishing, Ocean Navigator, Salt Water Sportsman, Boating Life, and the Marine Business Journal. The advertisements are designed to drive traffic to the NMEA dealer locator and ultimately to the websites of NMEA member companies.
The NMEA® also makes available a number of valuable marketing and branding tools—either free or at low cost—to NMEA® members. Tools include the following:
New member highlight in the Marine Electronics Journal
Listing and link on nmea.org
Logo listing and link on marineelectronicsjournal.com
NMEA® member decal
NMEA® member plaque (Associates and International members receive certificates)
NMEA® press releases
Customized product labels
9) Regional Benefits
Most NMEA® members have the opportunity to participate in regional meetings that offer opportunities for networking, education, and regional problem solving.