Current Master Dealers
The Master Dealer Program is a key component in NMEA’s pledge to the boating public that NMEA dealers have the knowledge and expertise to deliver superior customer service. When boaters the see the Master Dealer logo, they’re getting the best service, equipment, and advice in the marine electronics industry.
To qualify, dealerships must have at least one Certified Marine
Electronics Technician (CMET) on staff and meet requirements for
technical education and proper use of specific test equipment. A point
system based on technical courses that are completed successfully is
used to determine a dealership’s eligibility.
The CMET classification, which has existed for nearly two decades, is
awarded to technicians who have passed a stringent test examining all
aspects of marine electronics. Other classifications that will count
toward a Master Dealer’s eligibility include Marine Electronics
Installer (MEI) and Advanced MEI. Technicians will also get credit for
completing training in NMEA 2000®, the standard that allows
plug-and-play operation of multiple devices connected to an onboard
The Master Dealer Program focuses on three main areas: technical
proficiency, ongoing education, and customer service. In order to ensure
a high level of service, dealers participating in the program will
provide customers with a Consumer Bill of Rights. The document outlines
what customers can expect from the dealer and how to file a complaint if
they’re dissatisfied with that experience. Any complaints will be
reviewed by the NMEA Master Dealer Certification Committee. If a
complaint is considered justified, the committee will notify the
dealership that it has 60 days to resolve the issue with the customer.
If the issue is not resolved to the customer’s satisfaction, the NMEA
national office will step in. A dealership’s Master Dealer status can be
revoked if the issue remains unresolved.